Job Description

Job Type


Full-time

Description

The marketing copywriter is responsible for writing, proofing, and optimizing copy for the digital marketing and communications team in the North Carolina Museum of Art's (NCMA) Marketing Department. Copywriting deliverables include content for web, social media, ads, search, email, printed collateral, blog, press releases, and/or tv and radio commercials for seasonal marketing campaigns. This position ensures marketing messaging is on-brand, persuasive, and engages its target audience. Past experience implementing SEO, brand voice, and/or digital accessibility strongly preferred. This role will work closely with the NCMA's editorial, digital, and creative teams.

Key Responsibilities

• Create compelling and effective copy for use in Museum marketing and brand materials, including but not limited to emails, brochures, digital collateral, paid media, social media posts, website content, advertisements, and blogs.
• Manage multiple marketing content projects and deliverables simultaneously, delivering consistent, quality work on deadline.
• Craft written content that resonates with a broad range of audiences, from press to donors to general public.
• Collaborate with editors and director of marketing to develop the NCMA's brand voice guidelines. Lead brand voice writing workshop(s) for internal Museum departments, as needed.
• Implement SEO best practices to incorporate keywords effectively across content applications, including alt text and search.

Requirements

• Undergraduate or graduate degree in English, communications, marketing, or related field
• 2-5 years' experience in marketing copywriting role
• Proven ability to communicate written ideas in a concise, compelling, and creative manner across written marketing deliverables, while remaining on brand
• Experience writing content for multichannel, integrated marketing campaigns
• Working knowledge of SEO and digital accessibility practices
• Proficiency with AP and Chicago styles
• Excellent time management and organizational skills
• Experience writing for museum, arts nonprofit, and/or government fields strongly preferred
• Portfolio of past writing deliverables and/or client projects, with clear identification of your role for each writing sample (copywriter, editor, content strategist, etc.). Applications without writing portfolios will not be considered.

Salary Description


$50,000 per year

Job Tags

Full time, Seasonal work,

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